This website has been constructed to provide the client with full SEO control over each individual pages META tag and page copy content by using a database driven website which builds individual pages. The website design has purposely been constructed to maximize the potential of keyword optimization for online marketing purposes. A comprehensive Content Management System provides full control over 90% of all page content. This level of control allows full modification of page copy and keyword optimization permitting the client to modify the pages as required improving search engine results and traffic through the website. All traffic is monitored via bespoke monitoring software allowing visitors to be tracked and the results of external advertising to be recorded. The website uses a combination of HTML, VBScript, JavaScript, DHTML and FLASH with website data held within data sources updateable via a Content management System.

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